Project Information

Project Name	International Competitiveness Development (UR-GE) Project in the Medicinal and Aromatic Plants Sector
Contracting Authority	Ministry of Trade of the Republic of Türkiye
Programme	International Competitiveness Development (UR-GE) Project
Implementation Period	18/09/2023 – 18/09/2026 (3 Years)
Project Coordinator	İzmir Commodity Exchange
Project Partners	İzmir Chamber of Commerce, Aegean Exporters' Associations

Project Summary

The primary objective of the International Competitiveness Development (UR-GE) Project in the Medicinal and Aromatic Plants Sector is to strengthen the international connections and commercial relations of companies operating in the medicinal and aromatic plants sector in the Aegean Region.

Within the scope of the project, the aim is to enter high-potential international markets and establish new commercial partnerships.

The project aims to increase the sales and production capacities of participating companies, diversify their target customer markets and thereby enable them to achieve a stronger position in global markets.

To achieve these objectives, the UR-GE Project is being implemented under the leadership of İzmir Commodity Exchange.

Activities Carried Out within the Scope of UR-GE

A “Needs Analysis Report” was prepared to determine the three-year roadmaps of participating companies.

Training on “Institutionalization and Corporate Culture” was conducted.

Training on “Strategic Marketing Management for Export-Oriented Growth, Identification of Customer and Market Segments, and Development of Strategies” was organized.

An Overseas Marketing Activity was conducted in Dubai, United Arab Emirates, between November 2-7, 2024.

An overseas trade fair visit to Vitafoods in Barcelona was organized between May 19-22, 2025.

An Overseas Marketing Activity was conducted in London, United Kingdom, between October 19-22, 2025.