Dear Member,
On May 12, 2026, the “Branding in Agricultural Products Training” will be held at the İzQ Entrepreneurship Center between 10:00 and 13:00, organized by our Exchange in cooperation with the İzmir Commodity Exchange Education, Culture and Social Integration Foundation (BORSAV), with İdil Akbaba as the instructor. At the end of the training, Dr. Kenan Keskinkılıç, R&D Manager of the İzmir Commodity Exchange (Agricultural Engineer and Agricultural Economics Specialist), will provide information on the “Geographical Indication System in Marketing.”
Content:
- Branding training for agricultural products aims to help producers and agricultural enterprises become strong brands that not only grow products but also create value.
- During the training, participants will gain practical knowledge on understanding target markets and consumer insights, differentiating their products, developing effective positioning, creating compelling brand stories, and establishing sustainable communication strategies.
- The training will also cover methods for strengthening brand value through packaging, digital marketing, and sales channels, helping agricultural products achieve higher added value in competitive markets.
Address: Akdeniz Mahallesi, Cumhuriyet Bulvarı No:120, 35210 Konak/İzmir
İdil Akbaba
Marketing and Communications Trainer & Industry Consultant
She graduated from İzmir Private Tevfik Fikret High School in 1994 and from the Department of Sociology at Koç University in 1999 as an Honors List student.
At the beginning of her career, she worked in the Retail Measurement division of AC Nielsen (now NielsenIQ Türkiye), where she gained professional expertise in the market research techniques she had used in her university graduation thesis. She then moved to Boston, USA, to study at Harvard Extension School, where she earned a diploma in Marketing Management with the aim of specializing in brand communications.
She returned to Türkiye in 2004 and continued her career in the marketing department of Dr. Oetker. She worked for seven years in Dr. Oetker’s Marketing Department, gaining experience across all aspects of marketing in the B2C consumer market while working within the dynamics of an international company. In 2010, she joined Felda Iffco Türkiye, another international food company preparing to establish a new brand and market for the B2B industrial sector, where she established the marketing department and subsequently the corporate communications department.
She managed this unit for 13 years as Corporate Communications and Marketing Manager. During this period, she led numerous projects focused on building strong B2B brands from the ground up, managing brand life cycles and sustainable brand strategies, and building corporate reputation. She also led and provided training for projects aimed at young professionals preparing for careers in various areas of the food industry. In addition, she led university–industry projects that enhanced the company’s reputation, as well as seminars, summits, training programs, and workshops for the food sector involving universities, NGOs, relevant producers, and leading industry experts.
Since July 2023, she has been working as an independent consultant. She is the Co-Founder of Terzi İşi Eğitim Yönetim ve İletişim Danışmanlığı. Combining her 24 years of experience across various areas of marketing with her role as a trainer, she continues her career by delivering training programs and workshops and providing brand communications consultancy to corporate companies.
Kind regards,
İzmir Commodity Exchange
